R7 Digital Shop Now Open

hoodie-r7-fireStarting today, the R7 Digital Shop is now open! Introducing sizes for women, children and accessories such as backpacks and snapbacks, find something for everyone for this festival season!

Also, back by popular demand, are the previously sold out designs for Triton and Sync This.


R7 Announces New EP

clubblue67“Northwest favorites who’ve grown their fan-base with their quality tunes and passion for music, R7’s ability to guide you through genres without your awareness makes all of their original products worth a listen.” – Dance Music Northwest

R7 is closing out summer with the new progressive mainstage EP, Close Your Eyes. Defiantly shattering expectations, Close Your Eyes is a massive follow-up to their hit debut Superhero EP (Rubicon 7), which rocketed into the Beatport Top 10 simultaneously in Techno, Progressive House and Breaks.

The radio-friendly original mixes have a solidly progressive house feel, yet the EP as a whole shows R7’s unmistakable disregard for genre boundaries, combining elements from Electro House, Techno, Trance and Pop.

Close Your Eyes is rounded out with energetic club mixes and a bass heavy late night mix of Love Will Carry Us — with stunning original vocals and driving beats, this EP hits on every level.

The EP will be be released on Clubstream (Sweden), the home of previous standout Rubicon 7 singles including You Fall Down and Triton.

Follow R7 on Soundcloud and Twitter now.

Beatport Exclusive: Aug 21st, 2015
General Release: Sep 18th, 2015

Press/DJs: Starting Jul 16th, use the Contact page to request an advance promo of this release.

DJPon3 Presents My Little Pony: Friendship is Magic Remixed

mlp-remixed(May 19, 2015 – Los Angeles, CA) – Lakeshore Records and Hasbro, Inc. are releasing the forthcoming DJ PON3 PRESENTS MY LITTLE PONY: FRIENDSHIP IS MAGIC REMIXED digitally and on CD June 23, 2015.  Daniel Ingram’s beloved original songs are remixed by some of the top talent on the scene, including Faust & Shortee, Arkasia, Rubicon 7, Heavygrinder and more. The album was produced by Justin Lassen, who worked with all of the artists for the recording.

“The MY LITTLE PONY brand has taught fans of all ages about the power of friendship for more than 30 years through socially relevant messages of acceptance and kindness,” said Samantha Lomow, Senior Vice President of Hasbro Brands. “We have seen the power of storytelling through music and lyrics in the My Little Pony: Friendship is Magic animated series, and we are thrilled to bring our fans a whole new way to enjoy some of their favorite songs, curated by our most beloved musical pony, DJ Pon3.”

Talented artists from all over the world came together under the direction of Justin Lassen to put their spin on the beloved sounds fans know and love from the beloved animated series. The power of the music from My Little Pony: Friendship is Magic has started to resonate in the dance and EDM scene, so artists including Feint, Buddygirrl, Hollidayrain, Daisy O’Dell, I Am Orange, Acid Paradox and others signed up to work their magic.

One of the first people to be considered for this project was DJ Shortee who is considered by many to be a rare breed of technical diversity and musical prowess, making her one of the most sought after DJs worldwide.  Her counterpart, Faust, is also a force to be reckoned with having attracted licensing features with MTV, NBC, CNN, the X-GAMES and ESPN. Together the pair’s turntable knowledge and on-stage chemistry enables them to get listeners lost in the music by blending different elements magically together to take you on a bumping journey.

Read the full press release here


Are The Loudness Wars Finally Over?


To prepare for each week’s new Under The Influence broadcast on Digitally Imported Mainstage, I spend my Tuesdays sifting through anywhere from 500 to 1,000 new tracks that land in the R7 promo inbox and new releases in the Beatport queue. From there, I narrow it down to about 15 tracks that I think represent the best and most exciting productions in electronic music for the week, no matter if they were produced by heavyweights like Zedd or deadmau5, or an unknown newcomer just breaking on to the scene. We play the top tracks, not necessarily the top names.

After a while though, certain patterns emerge and part of my job is to recognize them. For example, by paying attention to what various labels are releasing, it becomes clear what styles and micro-genres are on the way up and which are on their way out. This is because certain labels are consistently on the leading edge while others always seem to pick up on the hottest trends just a few months too late. If you examine our playlists over the past 100 or so episodes, you’ll see which labels so often make the cut while some otherwise well-known labels never seem to get any love on our show because they are stuck behind the curve.

loudness-warLately, I’ve begun to notice a new current among many of those “leading edge” labels and artists: a noticeable shift away from pure loudness in favor of clarity and dynamics. And just as with the latest trends and sounds, so many of the “follower” labels are left playing catch-up with a dying trend as they continue slam their masters as close to 0dB as possible. There was a time when soul-crushing loudness was the trademark of the majors, but with the widespread availability of today’s new mastering tools and techniques, those days are clearly over. However, one thing that still separates the top tier from most everyone else is the ability to wield those tools and techniques with pro-level finesse and purpose.

Fast forward to 4:18 for some choice words on the topic from one of the pioneers of modern electronic music.

“You’ve got a volume knob for that, dude…and if it’s not loud enough, buy an amp and some better speakers.” – Deadmau5

As more of the major labels and artists continue to hold on to the spotlight with quality mixes that aren’t pure decibels, it seems possible that the loudness wars might almost be over. So if your primary goal for a master is to max out your RMS and fill out your waveform like a sausage, then congratulations…your ears are bleeding while everyone else is already moving on to dynamics and quality.