Are The Loudness Wars Finally Over?

aircraft-detection-systemElizabeth
R7

To prepare for each week’s new Under The Influence broadcast on Digitally Imported Mainstage, I spend my Tuesdays sifting through anywhere from 500 to 1,000 new tracks that land in the R7 promo inbox and new releases in the Beatport queue. From there, I narrow it down to about 15 tracks that I think represent the best and most exciting productions in electronic music for the week, no matter if they were produced by heavyweights like Zedd or deadmau5, or an unknown newcomer just breaking on to the scene. We play the top tracks, not necessarily the top names.

After a while though, certain patterns emerge and part of my job is to recognize them. For example, by paying attention to what various labels are releasing, it becomes clear what styles and micro-genres are on the way up and which are on their way out. This is because certain labels are consistently on the leading edge while others always seem to pick up on the hottest trends just a few months too late. If you examine our playlists over the past 100 or so episodes, you’ll see which labels so often make the cut while some otherwise well-known labels never seem to get any love on our show because they are stuck behind the curve.

loudness-warLately, I’ve begun to notice a new current among many of those “leading edge” labels and artists: a noticeable shift away from pure loudness in favor of clarity and dynamics. And just as with the latest trends and sounds, so many of the “follower” labels are left playing catch-up with a dying trend as they continue slam their masters as close to 0dB as possible. There was a time when soul-crushing loudness was the trademark of the majors, but with the widespread availability of today’s new mastering tools and techniques, those days are clearly over. However, one thing that still separates the top tier from most everyone else is the ability to wield those tools and techniques with pro-level finesse and purpose.

Fast forward to 4:18 for some choice words on the topic from one of the pioneers of modern electronic music.

“You’ve got a volume knob for that, dude…and if it’s not loud enough, buy an amp and some better speakers.” – Deadmau5


As more of the major labels and artists continue to hold on to the spotlight with quality mixes that aren’t pure decibels, it seems possible that the loudness wars might almost be over. So if your primary goal for a master is to max out your RMS and fill out your waveform like a sausage, then congratulations…your ears are bleeding while everyone else is already moving on to dynamics and quality.

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R7 Digital Shop Now Open

hoodie-r7-fireStarting today, the R7 Digital Shop is now open! Introducing sizes for women, children and accessories such as backpacks and snapbacks, find something for everyone for this festival season!

For a limited time, use the special 15OFF coupon code for a 15% discount!

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R7 Signs With UPG Artists

rb7promos-(2)-smallerR7 has signed on with UPG Artists in New York for management and booking. With more than a decade in electronic dance music, UPG is the benchmark for quality talent, professionalism, and commitment to the independent artist. Their main objective is to look after independent artists, make licensing and publishing decisions and implement simple, satisfying and ultimately financially rewarding opportunities for the artists. UPG works closely with major worldwide record companies to the leading indie labels.

For more information and booking inquiries, contact Rob at UPG Artists, (323) 301-3474.

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Dropping Support For Soundcloud

As producers and performers, we have come to a difficult decision, but we must do what is best for the fans and listeners that we have who continue to engage with our downloads after each episode of Under The Influence. After years of sharing, collaborating and promoting sounds on Soundcloud, the time has come for us to let it go and move on. Starting with Episode 115, we will no longer upload new episodes to Soundcloud. Instead, we will continue to grow and support our iTunes podcast subscribers as well as making each new episode available here on this site.

PodcastiTunesButtonThere were a number of factors that went in to this decision ranging from instability and downtime of Soundcloud, to the ever-increasing copyright scrutiny being applied to DJ mixes and podcasts.  Soundcloud has launched a campaign against artists who publish weekly radio shows that is a disservice to producers around the world.  Those who rely upon these radio shows to rebroadcast their chosen influences to their followers and spread the word about their releases are penalized for rebroadcasting these great tracks. We won’t get into an argument with labels on this topic, they have the right to run their businesses as they choose, but Soundcloud charges fees to pro producers and DJs to post their shows, only to be shut down when they post their own tracks.

Also, as Soundcloud moves towards their new monetization scheme, we have opted to keep Under The Influence no-cost and ad-free. When Soundcloud shuts us down (and they will), what have we worked for? How does it benefit our listeners? Let’s switch to other proven download sites and make everything easier for our listeners. Follow us here at http://www.rubicon7.net and we will make it as easy as possible to get what you are looking for!

– Brandon & Elizabeth
R7

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